Making Events Work For You

There are lots of ways to market your business. You know this. You know how to market yourself well on Facebook (and all of the other social media portals). You know that your website is perfect. You’re confident in your content marketing skills. You might even be really great at cold calling and your most […]

Creating Advocates for Your Brand

Any entrepreneur will agree that advertising is one of the most important keys to success in business. Some of the most successful and well known businesses were built with little or no advertising at all. Amazon.com, Trader Joe’s, Google and Red Bull are all examples of companies that are successful through word-of-mouth marketing.  But how […]

Defining Your Brand Message

In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of a firm (in its usefulness) and it values (in what it strongly considers). A Core […]

Social Media Tips for the Small Business

The social media has of late become more than just a social platform, since many small businesses are now using it to interact with their customers and meeting potential clients as well. However, for entrepreneurs to effectively use the social media to boost their sales by getting more customers, they should first understand that social […]

Copyrights, Creative Commons and Legal Considerations when Marketing a Small Business

How would you feel if someone stole your hard work and claimed it as their own? What would you do? Just how far would you go to protect your livelihood? As a small business owner, these are questions you should ask yourself whenever you put together materials to market your business. If you’re not careful, […]

Tips for branding a small business

Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the small business. It means therefore that there is a high competition and it is probably […]

Service, trust and after sales care: the initial building blocks of a brand

There is a lot of great advice available with regards to how to go about building a successful brand. The key thing to remember is that building a brand cannot be seen as simply a task to be carried out in isolation. A brand is more than simply a projected image of a set of […]

Tips for learning online: not just on Wikipedia

Looking to start a new career by acquiring knowledge online? Here are some suggestions for effective e-learning. Tips for learning online: not just on Wikipedia In the age of Web 2.0, tertiary education has expanded outside the classroom. There are an increasing number of students pursuing college degrees online. If you are one of them, […]

Company Evolution Traced Through Branding

Sticking with something is part of success. A successful brand is only partially defined by its logo, top notch product and effective sales strategies. Much more of a brand strategy is focused on the evolution of the entire package. Not everyone thought Apple, Google, Starbucks or even McDonald’s would become the massive corporations they are […]

4 Easy and Effective Steps to Use Facebook for Small Business Success

Business success is hugely influenced by several major business aspects such as communication and marketing. This is particularly true for small market players such as home-based businesses and small to medium sized businesses (SMBs). Unlike the large companies that have all the luxury to spend on expensive marketing strategies like TV and radio ads, SMBs […]