Branding has become one of the most valuable elements for success in individuals, small business owners and large companies alike. The question and the delima most businesses face is measuring their brand value. Measuring your brand’s value, which is sometimes called brand equity, is a term used in marketing circles to identify the extent to
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Our leader, Lainie, likes to forward us articles that she says, “freaking fascinate” her. These articles and web links run the gamut of YouTube videos, to what we all recieved today – a copy of a study led by the National Academy of Sciences of the USA, publishing in Oct., 2006, entitled, Human Front-Mesolimbic Networks
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In this month’s Communication Arts, Carolyn McCarron Sienicki writes about the growing business trend of creating sustainablity, and how designers are facing the challenge. Most designers, notes Sienicki, think “sustainability” just means using environmentally-friendly products. But the meaning of the term goes far deeper. “Being environmentally responsible in our design decisions is only one part
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Opinions over the web 2.0 logo trend can not be mistaken by reading the title of this blog entry: Die Speech Bubble Logo, Die found on the Eachday company blog. Check out this collection of thought bubble logos they’ve assembled: ? ? At least they have a sense of humor about it all. Here’s a
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Look at this woman. She’s beautiful, isn’t she? Absolutely perfect. Her glistening body is taught, toned, and slicked with oil. Her delicate fingers are decorated with vivid red fingernail polish, and her supple, teasing, skin has been airbrushed to an inhuman smoothness. This bronzed goddess is open, inviting, and eager. Her hands gently caress her
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I don’t think so. From a creative aspect, the new Diesel campaign entitled “Global Warming Ready” has created some heat spanning the fashion, advertising and activist worlds, and not all in sync. The campaign consists of a series of newspaper, magazine and billboard advertisements showing models posing in Diesel clothing in a world affected by
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Marketing Across the Board Most marketing analysts, bloggers and other media commentators agree that marketing spend is shifting away from offline initiatives towards online strategies – whether that’s pay per click advertising or social media sites. The key to a successful marketing campaign is to get the balance right between online and offline strategies – take a multichannel approach –
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The importance of marketing to your company cannot be underestimated. There are so many benefits to be had from advertising your brand to potential customers, but knowing what you need to do and how you go about doing it are two very different things - our tips could help you though! What type of marketing
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…All I can say is, “GOTTA LOVE THE FRENCH!” Personally I think this an awesome campaign, personally challenges my comfort levels. Thoughts?
Lainie forwarded us this video that was created by Karl Fisch, and modified by Scott McLeod, regarding globalization and the information age: glumbert – Shift Happens The video gives us a lot to think about. These are exponential times. Although the population is growing, American does not have the educational nor the technological dominance a
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I was taken over to Staples the other day to be shown some of the services they provide, services ranging from business cards to letterheads to fliers, the sorta thing a design firm is typically hired to do. I flipped through the binder at the print counter reviewing the business card designs that you can
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Ad Busters Ad Freak? Ad Pulp Adland Advertising Lab AIGA AIGA Center for Sustainable Design Be a Design Group Beyond the Brand Brand Flakes for Breakfast Branding & Marketing by Dave Dolak Care 2 (Make a Difference) Church of the Customer Coagula Art Journal Convergence Culture Consortium creative synthesis Design Sponge Fair Trade LA Global
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Greenpeace on Video Games? PS3’s, Microsoft X-Box 360’s, and Nintendo Wii’s , although abused by some, are the source of harmless entertainment for millions of people worldwide. Greenpeace, however, argues otherwise. On their website, Greenpeace posted and article that exposes Sony, Microsoft and Nintendo for using harmful substances in the production of their popular game
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