So, you are a web designer and you just designed a great, dynamic, and vibrant website. But somehow, when it came to the web traffic, you seem to get a very small figure that saddens your heart. What went wrong? You ask yourself. But, you are unable to figure it out. In this article, I am going to tell you exactly what you overlooked and what, you should have invariably added to your website. Here are the ten elements that demand higher attention of a web designer like you:
1. Space- Positive and Negative
When designing a website, always remember that people visit your page to find what they want, that is information. Never make this difficult for them. The more difficult it is, the more frustrated the surfer becomes and so, most likely to quit the page and go looking for other pages.
2. The PUI (Practical User Interface)
Make the interface user friendly. Use light colors, a simple, understandable font, and easy access to the data. Interface plays a very important role in attracting your audience.
3. The Functional Footers
Always make good use of the footers than leaving them blank. A functional footer refers to the features of the footer that are actually helpful to the user/surfer. Always place something useful and informative in the header and footer, for example new links to related websites.
4. “About Us”
People are more interested in your website when they find they can believe the content. And it is easy to believe your website when they know there is a human side to it. Always include a good “About Us” where you write about your team and if possible, provide good, interesting pictures of your team.
5. Contact Information
Make your contact information easy to get. People often look for a way to reach you and not finding the contact information can frustrate them. So make sure your contact details are easily accessible.
6. The “Search Bar”
Surfers love the option where they can search in your website and easily get what they want. This makes things easy for them and if you haven’t included a search bar in your website think twice.
7. Subscription options
Always give options to subscribe to your website. People love getting additional information and what can be better than getting a monthly/weekly newsletter from a website.
8. Behavior of Buttons
Always use different fonts and colors for links and buttons. This makes the links and buttons visible and so easy for surfers to click.
9. Perfect Visuals
A picture says a thousand words. Always use good visuals because they enhance the website and so, it is a good source to attract traffic. A perfect visual is attractive, and gives a great first impression.
10. Fonts on the Web
It is best to design the website keeping the right fonts in mind. The brand’s personality is very important and so you need to pay attention to it the most among everything. The fonts need to be perfect for the right traffic.
Cameron works as a web designer in eTraffic Web Design, an Australia based web design and development firm. He frequently writes articles on current web design and development, graphic design, application design, usability testing, user interface design and mobile website design and development. Check out his blog at etrafficwebdesign.com.au/ to know more about website design and development trends in the web industry.
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