1 comment for “New brand’s 15 minutes = 400,000 pounds?!

  1. Jamie Pulley
    July 31, 2007 at 2:02 pm

    That’s a compelling argument overall in favor of the brand strategy of Wolf-Olins.

    In the end, I still think the logo itself stinks but I’m eager to see how it evolves over the years because I do believe a novel approach is refreshing and much needed for what I too think has been a dull approach & consideration to the visual identity system to the Olympic games in the recent past. I’m impressed that Wolf-olins set up a dedicated website to educate the public on the brand, it means they are full aware of what the perceptions might have been in the onset.

    However, only time will tell if this “living brand” will be fully embraced by the public at large… it’ll be an interesting case-study either way it goes.

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