Monthly Archives: January 2008

Web strategy away!

Jeremiah Owyang, a web strategist based in the Bay Area, has compiled a comprehensive checklist of online marketing strategies on his blog. For any company looking to develop an online marketing strategy, his post can prove to be an indispensable…

Bringing out the best in all of us

At London’s World Entrepreneurial Summit, MSN announced their plans to launch a portal with WhatOnEarthIsGoingOn devoted to cause marketing. The portal will bring together marketers and consumers in an online community, in the hope of building a mutually beneficial relationship…

15 minutes of fame or more…

A post-modern sketch reveals a skewed glimpse into the 12-17 years-old teenage segment of US culture. Not surprisingly, 93% of this fringe of the population explore and socialize online. What? No more malls, beaches, Cafes (in Paris); Those places from…

please share!

Flickr, an online photo sharing website, hosts tons of photos that can be uploaded by anyone with an account. Once on the site, the public is free to browse and leave comments on the photos. Members might be users sharing…

Renewable fuel: ethanol from waste?

The world’s largest automaker, GM, has partnered with a renewable energy company called Coskata. The CEO of GM, Rick Wagoner, believes “…making ethanol more widely available is absolutely the most effective and environmentally sound solution” for our gasoline problem. So…

Message in the bottle…

“I send an SOS to the world, I hope that someone gets my message in the bottle…” This sentence could be Dimassimo and Eric Yaverbaum’s refrain for the launching of their campaign to encourage the consumption of tap water. Their…