Month: March 2008

Green news!

As I was perusing through the New York Times yesterday, I happened to discover a special section of the paper: Business of Green, devoted to covering the latest in going green. Among interesting stories were the cover article on green-collar…

Mcbranding…Brought to you by HP

Computer and printing giant Hewlett Packard has made an explosive entrance to the branding scene recently with the launch of Logoworks. Although the company strictly refers to it’s services as “logo design,” and avoids any claim to directly offer “branding”…

am-BUSH-ed America

A long time ago, when the world was parted between the colonies (countries that were economically, politically, culturally dominated) and the colonizers, mainly European powers that subjected those countries to their yolk, where this same partition defined and delimited the…

Unlikely Heroes in Uncertain Times

If you’re of the pessimistic (or realistic) variety you probably can’t stop dwelling on 2 of America’s greatest problems: the credit crunch and global warming. Besides war, these are the hot-button issues on everyone’s mind as the election approaches. Many…

ethics at stake?

Brand Market position has become a hot commodity these days. In the case of the battle between Procter & Gamble and Unilever, both are competing to see who will hold the position to save the world first. Both find themselves…

brands “2.0”!

This clip is fabulous. Asks the question, If all brands were Web 2.0-ized, how would they look? See if you can pick out the key identifying aspects that make up the web 2.0 logos: I can count about 6….

un cafe, por favor!

Morales, Chavez, Castro declared war to the US imperialism. Another name, now symbolizes “la lucha” (the fight in Spanish) in South America, Valdez. Far from representing a government, he does nonetheless speaks in the name of his people, the cafeteros…