Monthly Archives: July 2008

boreas is blowing…

As we refer to pharaonic constructions, barrages evoke the human supremacy over Nature in channeling million cubes of water, Abington as an example of human achievements will witness from 2009 to 2011 a drastic change of its natural landscape. The…

the “tungstin” bullet

Famous for its camouflage-green branding, the U.S. army is adopting a new nuance of green “the environmental green” to represent its corporation. As they trumpet their enrolling in the environmental consciousness world on their websites, let’s see whether sustainability will…

strip for clothes

The last Virgin campaign “Virgin Mobile” raises skepticism on the adequacy between the product of a company and its messaging. The product, nothing but Virgin cellphones, its cause marketing messaging “Someone out there needs clothes more than you.” In its…

the “spa” insurer

In a maneuver worthy of grand strategist, State Farm (car insurer) deployed its marketing armada on the Californian battlefield. From San Francisco to San Diego, “car spas”, giant bubble baths nesting sedans invade methodically Californian bastions. Billboards praising acupuncture, yoga,…

no body walks in LA

…of course not, because it’s not “walkable” like our northern neighbor, San Francisco. SF bay scored a whopping 86 out of a possible 100 according to rankings released today by WalkScore.com, a service designed to help those seeking a less…