Monthly Archives: September 2008

Brands on Sale!

It’s official now, the new niche to carve targeting the masculine gender lines, products is… to sexually charge the product!? No more effervescent brainstorming on a future catch-eye design, no more competing emulation around a memorable tag line, after Ford,…

Levi’s Marches On

Levi’s gets real about jeans and the LBGT community. The results are nearly groundbreaking. A great brand, like a great pair of jeans, is all about fit. Just as fashion designers must know how to wrap denim around different body…