Month: December 2011

Feeling Good is the New Shock Value

By now, we’re all familiar with the side-effects of negative advertising campaigns – overwraught information control, nationwide health problems, stereotyping, the list goes on. In fact, we know more about the effects of negative advertising than about the effects of,…

What. The. #%@*.

If business hasn’t already ground to a halt due to this free-falling economic crisis, it surely is slowing rapidly in the waning weeks of 2008 and the imminent onslaught of the holiday season.? But just because none of us can…