Month: January 2013

Analyzing the Impact of Social Media on SEO – 4 Critical Factors

Social media is here to stay and most marketers have realized the importance of social media in enhancing brand awareness and as a means to connect with customers directly. However, the significance of social media in boosting search rankings is being missed by many marketers and not leveraged to its fullest potential. The future of […]

5 Steps to Build a Brand on Social Media

Promoting your business on social media is a great way to get the word out, but are you maximizing your profit potential by building a brand?  Creating a brand is a powerful way to generate more leads since it allows you to instill a broader awareness of your company and product in the public mind. […]

Ways to Brand your Company Online

Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online communication you can spread your brand all over the web. That’s right, the ‘everybody, everyday’ […]

Things businesses should consider when launching new products

Planning the launch of a new product can be exciting, but there are a few things to bear in mind to make sure the release is a successful one – especially as research suggests the majority of new launches result in failure. Take a look at our top tips to check that you’re on track. […]