Month: August 2013

Tips for branding a small business

Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the small business. It means therefore that there is a high competition and it is probably […]

Service, trust and after sales care: the initial building blocks of a brand

There is a lot of great advice available with regards to how to go about building a successful brand. The key thing to remember is that building a brand cannot be seen as simply a task to be carried out in isolation. A brand is more than simply a projected image of a set of […]