Your Logo- Does it Really Work?
Every organization, every message requires a logo design. When it’s successful, a good logo effectively conveys your brand in a single glance. But how do you make sure that this happens? Here are 6 questions you can ask yourself:
1) Is it memorable?
Since logos are used to identify a brand, a successful logo design should be memorable enough that it will stay on people’s minds. The logo should be easy for potential customers to recall and recognize. When people see it again, they should immediately be able to think of your organization.
2) Is it iconic?
A successful logo is simple, not containing too many elements that distract from its meaning. The shapes, signs, and illustrations should also be clear and universally recognizable.
3) Is it unique?
While it’s perfectly fine to be inspired by other logos, make sure that your logo doesn’t copy too much. It’s supposed to be identified with your brand – and only your brand. Any confusion with other organizations or businesses means that the logo isn’t doing its job right.
4) Do the colors reflect the personality of your brand?
Color is an essential part of a logo. Each color is associated with a specific mood or message. Evaluate your brand’s message and the products and services you provide. Make sure that you’re choosing color combinations that suit it. For example, it makes no sense to use yellow and red as the colors for a logo of a water refinery – blue would be best. Or, if your business is related to gardening, green is a good, traditional choice.
5) Is it timeless?
Don’t rely on design trends when designing a logo. Trends tend to go out of fashion quickly and, if you follow a trend, you might find yourself having an outdated logo within a year. It’s best to design for the long term and choose something simple and classic.
6) Will the logo work on a variety of backgrounds and color schemes?
Logos are printed on different backgrounds, such as cardboard, tarpaulins, lighted signs, and office stationery. Will your logo work well when printed on these materials? Also, consider that logos are sometimes printed in black and white, greyscale, and other alternative color schemes. Make sure your logo will still be recognizable despite these color alterations.
Asking yourself the above questions can help you make the right choice when measuring the success of your logo design. If your design fulfills the above criteria, then you’re on your way to having a logo that will be remembered and used for many years to come.