A Guide to Promoting Your Brand

The importance of marketing to your company cannot be  underestimated. There are so many benefits to be had from  advertising your brand to potential customers, but knowing what you need to do and how you go about doing it are two very different things  – our tips could help you though!

What type of marketing campaign you employ will depend on a number of things – what your budget is, who you are advertising to and how much awareness you are hoping to generate. If you are a small local business, for instance, you won’t want to spend a fortune on television advertising.

While your publicity strategy will be unique to your firm, here are some suggestions on how you can get started:

Start a poster campaign

One of the most effective ways of getting your name out there is by reminding people of it on a daily basis. This can be achieved by putting up posters of your brand’s name, logo, campaign and website details on billboards, shop windows and other public areas where your target market can see them.

Make sure your posters have as big an impact as possible – set them up just before a new product launch, for example, or put them up around a trade fair where you know you will get attention.

This brings us nicely on to our next suggestion…

Sign up to a trade fair

Meeting your potential customers face-to-face is another great way to raise awareness of your business; this makes attending a trade fair one of the best moves you can make.

Set up a stall, put a banner up and pin a few posters on the walls and you’ll instantly attract attention to your firm. Once passersby have come closer, you can use this opportunity to give them more information about your company, who you are, what you stand for and what products or services you provide. This will help them remember your brand in the future, as well as potentially pass on details about you to friends and family, creating a ripple effect with word of mouth advertising.

Don’t forget to use different methods to grab their interest – handing out free sweets and chocolate is always a good idea, as it never fails to get people’s attention.

Print your brand on promotional products

Many companies nowadays distribute promotional gifts to prospective customers, in order to gain their interest by offering them something useful. What’s more, recipients of promotional products have a high recall factor of the company that provided them with the gift – because merchandise such as pens, mugs and bags are often used on a daily basis.

According to the British Promotional Merchandise Association (BPMA), giving out promotional products has a clear positive effect on raising awareness of brands and 66 per cent of people said they can remember the company name on a piece of promotional merchandise they have received in the last year.

If that doesn’t persuade you, maybe this figure will: the BPMA also revealed that 79 per cent of the British public are likely to do business with a firm that gave them a promotional gift, showing just how well promotional items can influence buying decisions.

When choosing which promotional gifts to give out to your target audience, think carefully about which will have the most significant impact, coupled with what you can afford within your budget.

Something particularly useful for outdoor events is umbrellas. You can never have too many umbrellas for the British weather and a printed umbrella can effectively act as a portable advertisement of your brand or logo not only to the recipient – but also their friends, colleagues and even passersby.

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