Branding Value Now
You are cordially invited to the debut of a different way of thinking — a revitalized understanding of a critical business practice – marketing.
Brand – a recognizable kind. It is a word that has firmly planted it’s self within the professional lexicon; but we’ve found a way to make ‘brand’ and branding, new again.
Conscious branding is firmly rooted in a desire to further good. It is a dedication to partnering with companies that engage in conscious business practices, or those that are trying to. The custom of fear-based advertising, which states over and over again, “You’re not enough,” is no longer relevant.
Ask yourself what you could do to diminish negative influences, what you could do to improve the world and its economy, without sacrificing either’s integrity.
The answer came quickly: a different kind of branding blog, developed with the needs and attitudes of socially conscious businesses in mind. A blog dedicated to conscious branding practices.