About

Branding Value Now

You are cordially invited to the debut of a different way of thinking — a revitalized understanding of a critical business practice – marketing.

Brand – a recognizable kind. It is a word that has firmly planted it’s self within the professional lexicon; but we’ve found a way to make ‘brand’ and branding, new again.

Conscious branding is firmly rooted in a desire to further good. It is a dedication to partnering with companies that engage in conscious business practices, or those that are trying to. The custom of fear-based advertising, which states over and over again, “You’re not enough,” is no longer relevant.

Ask yourself what you could do to diminish negative influences, what you could do to improve the world and its economy, without sacrificing either’s integrity.

The answer came quickly: a different kind of branding blog, developed with the needs and attitudes of socially conscious businesses in mind. A blog  dedicated to conscious branding practices.

 


3 comments for “About

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  2. Pesty adaptation
    August 18, 2007 at 9:03 pm

    Finding the occasional straw of truth awash in a great ocean of confusion and bamboozle requires intelligence, vigilance, dedication and courage. But if we don’t practice these tough habits of thought, we cannot hope to solve the truly serious problems that face us and we risk becoming a nation of suckers, up for grabs by the next charlatan who comes along.

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