All Marketers are Liars…

… that’s why I believe almost everything Seth Godin, the demi-god of the marketing world says in this 45 minute video presentation to an audience of Google employees. Godin talks about what Google did right, why it’s an ultra-successful brand and the strategies that got it there from a marketing perspective. Anyone interested in building a strong brand must watch this fascinating presentation. For starters, Godin says success is dependant on a remarkable product (or service) that the brand ambassadors really love. Authentic passion in business is something you can’t buy, so building momentum through authenticity is priceless. Watch this video, well worth your time.

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