Dead celebrities kill accounts. I know, that sounds crazy but it’s true. In the case of Saatchi & Saatchi‘s London office that’s exactly what happened. They were canned for a recent ad they created using an image featuring the likes of ex Nirvana singer, angel Kurt Cobain, sitting on a cloud in the sky wearing Dr. Martens boots. Harmless enough? Apparently not. Cobain’s widow, Courtney Love got pissed when she heard about the ads, which ran in a small British music magazine.
According to a New York Times Article: In the U.S, the estates of dead celebrities are allowed to control the use of their images; in Britain, however, lawyers say no approval is needed. Saatchi says that it found the images in the? photo library and obtained copyright clearance to use them in Britain. The trouble began when an employee–disobeying instructions, Saatchi insists–submitted them to www.AdCritic.com.
Courtney Love’s protest led to the firing of Saatchi & Saatchi as the firm on record and Dr. Martens released a formal apology. I’m all about pushing the boundaries and taking a risk, but not sure if Saatchi & Saatchi was prepared to “get the boot” over this one.
Ehh hem….. Smells like advertising spirit to me.