Authentic Marketing: Continuing the Conversation Through Social Media

social networking
Everywhere you turn, the topic of Social Media Marketing dominates the blogosphere. Conversation marketing, authentic connections between brands and customers and relationship building. Today, Sustainable Life Media published on their blog 5 really good tips on How to Make Green Social Networks Work for Your Brand. Highlights include:

1. Create branded profiles and start groups on existing social networks. Prius drivers have already created their own Facebook user group – a real opportunity for Toyota, according to the report. “Users often connect to a brand or a cause as an expression of their online identities.”

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