Author: Guest Blogger

Tablets and social media – why is one made for the other?

There are two main things that have increased exponentially over the last few years: the availability of technology devices and the use of social media. It is hard to find someone these days who does not have an account on Facebook or Twitter or doesn’t own some kind of mobile technology device, such as a […]

Making Your Mobile Customer Happy

Online business is booming Both online customers and ecommerce sites enjoyed a boom last year and the trend seems to be continuing into 2013. Where we were once scared of shopping online lest our identity or our credit card details were stolen, and against all the odds of a very flat economy, we seem to […]

Top 5 New Year’s Resolutions to Improve Your Business Promotions

It is normal to  review your business performance at the end of the year, while making plans for the next year. This helps keep the business focused, while also reviewing mistakes made in the past, and how they can be avoided in the future. When making New Year’s resolutions for your business, you must remember […]

Tips for a Secure Website and Secure Content

Your website, along with the data and content stored on its web hosting servers, is more likely than not the crucial lynchpin of your entire online presence. Through your website, you can promote your business, present valuable information to your fans and customers, link to your social media presence and explain your services, products and […]

Analyzing the Impact of Social Media on SEO – 4 Critical Factors

Social media is here to stay and most marketers have realized the importance of social media in enhancing brand awareness and as a means to connect with customers directly. However, the significance of social media in boosting search rankings is being missed by many marketers and not leveraged to its fullest potential. The future of […]

5 Steps to Build a Brand on Social Media

Promoting your business on social media is a great way to get the word out, but are you maximizing your profit potential by building a brand?  Creating a brand is a powerful way to generate more leads since it allows you to instill a broader awareness of your company and product in the public mind. […]

Ways to Brand your Company Online

Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online communication you can spread your brand all over the web. That’s right, the ‘everybody, everyday’ […]

Things businesses should consider when launching new products

Planning the launch of a new product can be exciting, but there are a few things to bear in mind to make sure the release is a successful one – especially as research suggests the majority of new launches result in failure. Take a look at our top tips to check that you’re on track. […]

Making the Logo Timeless

It is talked about very widely that to make a great logo, it has to be able to stand the test of time. Who wants to do a redesign in just a few years? Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business […]

Grasping the Importance of Content in the Visual Marketing Era

Content is changing before our very eyes. Although copy still wields a lot of power, it doesn’t command the attention it did in past times. The web is moving at a faster paced than ever, and since internet users are pressed for time, they want to digest the abundance of information at their fingertips as […]