Author Archive for jfrazier

John Frazier is a technical salesperson by day and a writer/graphic designer by night. Favorite subjects include sales, marketing, branding, social media and the pursuit of a great cup of coffee. People who have met his wife call him the luckiest man alive.

Defining Your Brand Message

Gemini / Apollo Recovery Interphones

In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of…

K.I.S.S. Or Kiss Your Brand Goodbye

Keep It Simple Stupid

photo: victoria schofield “Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How…