Author: jfrazier

John Frazier is a technical salesperson by day and a writer/graphic designer by night. Favorite subjects include sales, marketing, branding, social media and the pursuit of a great cup of coffee. People who have met his wife call him the luckiest man alive.

Defining Your Brand Message

In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of…

Social Media Tips for the Small Business

photo: Esparta The social media has of late become more than just a social platform, since many small businesses are now using it to interact with their customers and meeting potential clients as well. However, for entrepreneurs to effectively use…

Tips for branding a small business

Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the…

How to improve your business’s products

How to improve your business’s products Most businesses will eventually reach a point where it becomes clear that some sort of change is needed, whether that involves expanding into a new market segment, scaling down your operations or restructuring the…

K.I.S.S. Or Kiss Your Brand Goodbye

photo: victoria schofield “Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How…