Author: jfrazier

John Frazier is a technical salesperson by day and a writer/graphic designer by night. Favorite subjects include sales, marketing, branding, social media and the pursuit of a great cup of coffee. People who have met his wife call him the luckiest man alive.

Defining Your Brand Message

In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of a firm (in its usefulness) and it values (in what it strongly considers). A Core […]

Social Media Tips for the Small Business

The social media has of late become more than just a social platform, since many small businesses are now using it to interact with their customers and meeting potential clients as well. However, for entrepreneurs to effectively use the social media to boost their sales by getting more customers, they should first understand that social […]

Tips for branding a small business

Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the small business. It means therefore that there is a high competition and it is probably […]

Best value approaches to marketing your small business

When it comes to marketing your small business you don’t need to spend a fortune; there are some simplistic solutions that are completely free and just need a little common sense applying to them. The range is extensive, you may want to consider using an auto dialler to improve call efficiency and effectiveness or a […]

Top Tips for Closing a Business Deal Quickly

Knowing how to close a deal quickly is important for any business, but is especially crucial for small and medium-sized firms who particularly need the financial security that a signed contract can bring. Read on for some tips on how to get that coveted signature on the dotted line, pronto. Research the prospect This might […]

How to improve your business’s products

How to improve your business’s products Most businesses will eventually reach a point where it becomes clear that some sort of change is needed, whether that involves expanding into a new market segment, scaling down your operations or restructuring the managerial hierarchy. However, one of the most common ways of instigating change involves improving the […]

Answer Ten Questions And Create a Great Marketing Plan – Part One

A well constructed marketing plan will provide benefits to any small business enterprise. Unfortunately many don’t have the resources, knowledge or experience to put one together on their own.  It’s really not too difficult with a good road map.  If you can answer ten questions about your business you can easily create a powerful marketing […]

What’s The Big Deal With Social Media Anyway?

How many times have you heard the phrase “social media” over the past few years? Without a doubt everyone has heard about social media but few can probably define it accurately. A good definition of social media would be internet technology that allows the sharing of opinions, perspectives and insights between people from all around […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]