Author: jfrazier

John Frazier is a technical salesperson by day and a writer/graphic designer by night. Favorite subjects include sales, marketing, branding, social media and the pursuit of a great cup of coffee. People who have met his wife call him the luckiest man alive.

Five Ways To Get Your Audience To Pop The Question!

  Social media networking provides business powerful tools to discover what makes their customers tick.  Become truly engaged with your audience and they’ll tell you how they want to do business, what they really need from you, what they can spend money on and much, much more.  So how can a business become more desirable, […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

Small Business Branding In 6 Easy Steps

What can you expect from implementing an effective small business branding campaign? Your company will be seen as a credible, stable business and will be able to use this image to attract additional customers plus you’ll have an edge on the competition.  You may be wondering what is “branding”. Branding consists of a collection of […]

Don’t Let the Wrong Social Network Kill Your Brand

The good old days of finding new customers by throwing up a nice website are long gone. To successfully build an effective brand all businesses must utilize the social media networks intelligently.  Top brand companies have already made the shift from a static approach to one of interacting and engaging with their customers.  If your […]

10 Twitter Strategies For The Small Business

10 twitter strategies for the small business person that really wants to succeed using social media 1. Twitter profiles are extremely important. On Twitter as in the real world first impressions are critical. Most people decide in seconds whether they will follow you back or not. Make sure your profile is appropriate for your business. […]