Author: Michael Fishbourne

How Brand Associations Can Help Boost Your Brand

The Art of Brand Associations Branding guest post The use of celebrities has become an ever-popular advertising tool and goes as far back to 1985 with endorsing Cadbury’s Cocoa. However, now in the 21st century firms have decided to move away from conventional celebrity endorsements to celebrity brand associations. As consumers are becoming smarter, firms have […]

Marketing Your Brand with Authenticity

Marketing a brand with authenticity Successful marketers know that branding is an important part of being able to sell. Those that have a brand that is recognizable and used by many are able to sell more effectively than those who do not. Marketing a brand with authenticity is important to do. Going about this task […]

Your Brand Breathes Life Into the Business

The most beautiful of logos or brands is nothing unless “People” move the brand. It is like a book on a shelf that may contain lots of information but remains idle. It is useless. It will amount to nothing. Your brand must move. It should be given life by all those with an interest in […]

Marketing Through Online Networking – Made Easy

Brand Marketing If you were to trace the history of the online brand marketing, you will find that the recent day phenomenon has undergone through numerous advancement over the years. Following the various developments in the internet marketing techniques, it is right also to say that marketing through online networking has been made easy. Today, […]

How ‘Crowd Sourcing’ has changed the industry of marketing

Times Are-A-Changing ‘Crowd sourcing’ seems to be the new buzz word in the marketing and advertising industry. New ideas and creative tools are slowly making their way into business circles. Trends definitely point out clearly that crowd sourcing is here to stay and has slowly but surely, changed the industry of marketing. ‘Crowd Sourcing’, the […]

Liz Claiborne -Once a Giant in Women’s Clothing Brands, Now A Midget

Once the biggest the name in women’s fashion, Liz Claiborne had recently fallen from great heights. Last year, needing to pay more than $500 million of debt, the company sold to department store chain JC Penney several of its brands and among them, the Liz Claiborne brand itself. It was in 2006 that the company […]

It’s an Arguably Tougher Situation When You ARE the Brand

Are You With Me, Dr. Drew? The Penn State brand has taken a major hit in the Jerry Sandusky scandal that sent the former coach to prison and has effectively ended the careers of the three administrators who along with Coach Joe Paterno, covered up the scandal for 14 years. But it could have turned […]

Penn State University: Brand on the Run

State Pen. Ped State. The jokes write themselves. Guest Post by Richard Larson No, Penn State won’t disappear. No, it probably won’t go broke, no matter what kind of legal acrobatics the university has to perform in settling the civil suits that will flow from the Sandusky verdict. Penn State has an endowment of roughly $2 […]

Five Steps to Getting a Small Business Out of Obscurity

Break Out of Obscurity With so many businesses coming and going, each clamoring for attention, consumers have a tendency to be turned off by new companies. Getting customers to invest their interest or energy in a product or service will always be an uphill battle. The battle for customer interest doesn’t have to be a […]

6 Steps to Improve you Business & Monitor Your Online Brand

Learn More About How to Improve Your Business Online The internet has turned into the biggest market on earth. If you want to reach out to customer from all over the world you can easily do it via the internet. You can also group the products into various categories so that the needy customers can […]