Backward Branding


It’s not a dream, and no, you have not entered cartoon-land. In fact, cartoon-land has entered reality. So don’t be startled if you see that what was once a 7-11 has become a Kwik-E-Mart straight out of “The Simpson’s.” The conversion is part of a “life/brand experience and a reverse product placement” orchestrated by 7-Eleven and Twentieth Century Fox, whose “The Simpsons Movie” opens nationwide July 27, says 7-Eleven spokesperson Margaret Chabris. The 7-Eleven “Kwik-E-Marts” dressed-stores and its other outlets will offer limited quantities of KrustyO’s cereal and Buzz Cola, along with Squishee (instead of Slurpee) frozen drinks. The convenience store chain will carry more than 25 items that are either recreations of products from the actual show or collectibles, including a dancing Homer doll, talking key chains, T-shirts and hats.

As far as we know, this is the first time a major company has partnered with a fictional entity to bring it to life,” says Rita Bargerhuff, senior director for national marketing at 7-Eleven, in a statement. “Many brands have product placement in a movie, but we were intrigued with the idea of bringing fiction to life – a ‘reverse placement,’ if you will.

Didn’t make time to get the nearest Kwik-E-Mart before everything is out of stock? Doh! That’s ok, we forgive you, but you gotta these rdr07’s flikr account photos here!

Related posts:

Leave a Reply

Your email address will not be published. Required fields are marked *