Believe in reincarnation. Recycle. From Saatchi & Saatchi Poland, Warsaw.
Greenpeace’s new campaign Believe in reincarnation. Greenpeace is an elegant execution of what’s perceived to be trash materials, collaged together to create two exquisite posters reminiscent of religious effigies.
This campaign obviously targets the younger generation that recognizes the iconography as a part of their daily lives, however the message, “believe in reincarnation” itself is contrary to the religious dogma. This is a beautiful and brilliant campaign! Hopefully its message will resonate successfully in Poland and elsewhere.