Stumbled upon this interesting site, brand research really called brand tags. The idea is, that a brand exists entirely in people’s heads, their idea of the brand, their relationship with the brand. What a better way of gaging what people think than asking them? So far, they have 940,000+ tags and counting. The site displays the tags in a tag cloud, which give you an immediate sense of the brand’s power. Here’s a screen of United Airlines cloud view:
brand tag

Check out the site for yourself here. (However, we must warn you, it’s a good time vampire.)

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