Category: Brand Experience

Creating Advocates for Your Brand

Any entrepreneur will agree that advertising is one of the most important keys to success in business. Some of the most successful and well known businesses were built with little or no advertising at all. Amazon.com, Trader Joe’s, Google and Red Bull are all examples of companies that are successful through word-of-mouth marketing.  But how […]

Service, trust and after sales care: the initial building blocks of a brand

There is a lot of great advice available with regards to how to go about building a successful brand. The key thing to remember is that building a brand cannot be seen as simply a task to be carried out in isolation. A brand is more than simply a projected image of a set of […]

Five ways to get more exposure for your brand

What makes certain brands more successful than others? How did McDonalds become the…well…McDonalds of the fast food industry? There’s no one answer to a question so multi-faceted, but there are certain ways to help one climb the ladder of success. These tips (that require some serious legwork) are sure to help increase the overall exposure […]

Ways to Brand your Company Online

Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online communication you can spread your brand all over the web. That’s right, the ‘everybody, everyday’ […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

What do Effective Branding Campaigns and Great Mystery Novels Have In Common?

The key to effectively building a firm’s brand is to uncover the brand within not invent one.  It’s similar to how a detective solves a mystery or how an anthropologist pieces together an ancient culture. Branding experts have to learn about the company and find the key elements that really define it. It’s readily apparent […]

Reviving the Wallenda Brand

It’s tough enough establishing a brand once, but what about resurrecting a brand that had once been synonymous with the term “dare devil”? For Nik Wallenda, it was a walk on the beach, or really 100 feet above it on a sunny August day in Atlantic City. It’s no secret that AC has been going […]

Branding is More Than Just a Logo

Recognition When you see a familiar logo, what comes to mind? Recognition, your personal experiences with the products associated with that logo, and perhaps a bit of nostalgia? What you have experienced is the most basic power of a brand. Brand recognition. After all, that is precisely what a logo is for. Companies want you to […]

Branding the Olympics

Success or Failure? As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of the Olympics been a success or failure? We aren’t going to talk here about London specifically […]

The Success of Coca Cola Brand

It’s the Real Thing All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time. But what is there in the coca cola’s brand history – a success story? The company has been able to produce and manufacture a brand that has fascinated all […]