Category: Brand Experience

How Brand Associations Can Help Boost Your Brand

The Art of Brand Associations Branding guest post The use of celebrities has become an ever-popular advertising tool and goes as far back to 1985 with endorsing Cadbury’s Cocoa. However, now in the 21st century firms have decided to move away from conventional celebrity endorsements to celebrity brand associations. As consumers are becoming smarter, firms have […]

Marketing Your Brand with Authenticity

Marketing a brand with authenticity Successful marketers know that branding is an important part of being able to sell. Those that have a brand that is recognizable and used by many are able to sell more effectively than those who do not. Marketing a brand with authenticity is important to do. Going about this task […]

Your Brand Breathes Life Into the Business

The most beautiful of logos or brands is nothing unless “People” move the brand. It is like a book on a shelf that may contain lots of information but remains idle. It is useless. It will amount to nothing. Your brand must move. It should be given life by all those with an interest in […]

5 Personal Branding Tips from the Trenches

When it comes to building a personal professional brand, usually the first question out of everyone’s mouth is “Where do I start?” Guest Post by Danielle Hatfield The first place I would start is understanding that a personal brand is YOU. Not your company blog, not a brand you created or hope to build… but YOU. […]

Penn State University: Brand on the Run

State Pen. Ped State. The jokes write themselves. Guest Post by Richard Larson No, Penn State won’t disappear. No, it probably won’t go broke, no matter what kind of legal acrobatics the university has to perform in settling the civil suits that will flow from the Sandusky verdict. Penn State has an endowment of roughly $2 […]

Extreme brand makeover -When people saying bad things about your brand.

Brand Management Every customer has his own opinion of a company’s products and services. Such customer perception is the brand reputation, what customers think about the product or service. There are cases in which the customers say unpleasant things about a brand, and this does not go well with the business. The bad brand reputation […]

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. Simple formula? Sure! Far reaching results. You bet…. But “for whom and […]


Branding yourself using web-based tools can be difficult and one needs to have the right strategy to succeed. The following plan if followed exactly will see you smiling all the way to the bank. Personal Branding Made Easy in six simple steps: 1. Identify the target market Who are you targeting in branding yourself, these […]

Determining Your UNIQUE Brand Value

What makes YOUR BRAND unique? Brands are marketing tools used by business owners to give their products that distinctive feature that exempts it from the other competitive products in the market. It is the image the business creates through branding that tempts customers to use their product because of the merits of the image being […]

Exploiting Animal Cruelty – Put Me in a Cage & Call Me Concerned

Manufacturing a “Look at Me, I’m so Concerned!” Response There’s no argument animal cruelty is not good. Please know this is being written from an animal lover and someone who has volunteered countless hours working with them. But this post is not about it me. It’s about the smiling folks at Lush Cosmetics in London. See them smiling here: Oh, did […]