Brand Experience

Your Name on Toast

A must see! An ingenious idea…advertise yourself on toast. All profits go to the charity that is voted for most. (+ toast is yummy) You can vote for one of five marvelous charities to receive more than $8000. Watch out…

Random Branded Thoughts

I live, breathe, sleep and eat the branding process. I am aways thinking about the process, our industry, conscious and sustainable business practices, and everything in-between. Last night I was flipping through the many lined note books, one of which…

Web 2.0 Logos – Trends?

web 2.0 logos

Logo design for “Web 2.0″ brands are following an traceable aesthetic trend. Colors are brighter, iconography is simplistic and typographical treatment tends to be cleaner. Overall, the trend borders on “child-like” elements from company naming through overall look and feel.…