Category: Brand Identity

Tips for branding a small business

Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the small business. It means therefore that there is a high competition and it is probably […]

Service, trust and after sales care: the initial building blocks of a brand

There is a lot of great advice available with regards to how to go about building a successful brand. The key thing to remember is that building a brand cannot be seen as simply a task to be carried out in isolation. A brand is more than simply a projected image of a set of […]

Company Evolution Traced Through Branding

Sticking with something is part of success. A successful brand is only partially defined by its logo, top notch product and effective sales strategies. Much more of a brand strategy is focused on the evolution of the entire package. Not everyone thought Apple, Google, Starbucks or even McDonald’s would become the massive corporations they are […]

Making the Logo Timeless

It is talked about very widely that to make a great logo, it has to be able to stand the test of time. Who wants to do a redesign in just a few years? Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

What do Effective Branding Campaigns and Great Mystery Novels Have In Common?

The key to effectively building a firm’s brand is to uncover the brand within not invent one.  It’s similar to how a detective solves a mystery or how an anthropologist pieces together an ancient culture. Branding experts have to learn about the company and find the key elements that really define it. It’s readily apparent […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]