Category: Brand Identity

Hit a Branding Home Run With Publicity

photo: Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want…

Reviving the Wallenda Brand

It’s tough enough establishing a brand once, but what about resurrecting a brand that had once been synonymous with the term “dare devil”? photo: For Nik Wallenda, it was a walk on the beach, or really 100 feet above it…

Branding the Olympics

Success or Failure? photo: As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of…