Category: Brand Identity

Create A Winning Product Name In 10 Easy Steps – Part Two

Welcome to part two of how to create a winning product name in 10 easy steps.  Let’s continue with the last five steps you need to know to create a great product name. 6.    Just Say NO to Initials Names that use only letters are about half as memorable as those that use known and […]

Create A Winning Product Name In 10 Easy Steps – Part One

Naming a product or company is no small task.  This one decision can make or break a product.  The name must be catchy but not cliché.  Be targeted yet not too specific.  Describe the product yet leave the target customer curious for more information.  Coming up with an effective name is possible and doesn’t have […]

Hit a Branding Home Run With Publicity

Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want to take the safe but expensive route.  Let me tell you why publicity is much, much […]

Five Ways To Get Your Audience To Pop The Question!

  Social media networking provides business powerful tools to discover what makes their customers tick.  Become truly engaged with your audience and they’ll tell you how they want to do business, what they really need from you, what they can spend money on and much, much more.  So how can a business become more desirable, […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

Small Business Branding In 6 Easy Steps

What can you expect from implementing an effective small business branding campaign? Your company will be seen as a credible, stable business and will be able to use this image to attract additional customers plus you’ll have an edge on the competition.  You may be wondering what is “branding”. Branding consists of a collection of […]

Don’t Let the Wrong Social Network Kill Your Brand

The good old days of finding new customers by throwing up a nice website are long gone. To successfully build an effective brand all businesses must utilize the social media networks intelligently.  Top brand companies have already made the shift from a static approach to one of interacting and engaging with their customers.  If your […]

Reviving the Wallenda Brand

It’s tough enough establishing a brand once, but what about resurrecting a brand that had once been synonymous with the term “dare devil”? For Nik Wallenda, it was a walk on the beach, or really 100 feet above it on a sunny August day in Atlantic City. It’s no secret that AC has been going […]

Branding is More Than Just a Logo

Recognition When you see a familiar logo, what comes to mind? Recognition, your personal experiences with the products associated with that logo, and perhaps a bit of nostalgia? What you have experienced is the most basic power of a brand. Brand recognition. After all, that is precisely what a logo is for. Companies want you to […]

Branding the Olympics

Success or Failure? As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of the Olympics been a success or failure? We aren’t going to talk here about London specifically […]