Brand Identity

McVillain or McHero?

McDonalds, the international fast food chain vilified in documentaries likes Super-Size Me and books like Fast Food Nation, is launching a re-branding campaign to shift its tattered image as an international culture killer and artery clogger, to a more corporate…

Backward Branding

It’s not a dream, and no, you have not entered cartoon-land. In fact, cartoon-land has entered reality. So don’t be startled if you see that what was once a 7-11 has become a Kwik-E-Mart straight out of “The Simpson’s.” The…

Your Name on Toast

A must see! An ingenious idea…advertise yourself on toast. All profits go to the charity that is voted for most. (+ toast is yummy) You can vote for one of five marvelous charities to receive more than $8000. Watch out…

Web 2.0 Logos – Trends?

web 2.0 logos

Logo design for “Web 2.0″ brands are following an traceable aesthetic trend. Colors are brighter, iconography is simplistic and typographical treatment tends to be cleaner. Overall, the trend borders on “child-like” elements from company naming through overall look and feel.…