Category: Brand Managment

Creating Advocates for Your Brand

Any entrepreneur will agree that advertising is one of the most important keys to success in business. Some of the most successful and well known businesses were built with little or no advertising at all. Amazon.com, Trader Joe’s, Google and Red Bull are all examples of companies that are successful through word-of-mouth marketing.  But how […]

Company Evolution Traced Through Branding

Sticking with something is part of success. A successful brand is only partially defined by its logo, top notch product and effective sales strategies. Much more of a brand strategy is focused on the evolution of the entire package. Not everyone thought Apple, Google, Starbucks or even McDonald’s would become the massive corporations they are […]

Five ways to get more exposure for your brand

What makes certain brands more successful than others? How did McDonalds become the…well…McDonalds of the fast food industry? There’s no one answer to a question so multi-faceted, but there are certain ways to help one climb the ladder of success. These tips (that require some serious legwork) are sure to help increase the overall exposure […]

How Guest Blog Postings Can Grow Your Online Branding

Since after the new Google updates, many SEO’s have incorporated Guest Blogging as their key SEO and Branding strategy. in short people have started taking Guest Blogging as serious policy. First of all let’s define our term. “Guest Postings” means writing or publishing article on someone else’s blog or website. We do offer on our […]

Ways to Brand your Company Online

Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online communication you can spread your brand all over the web. That’s right, the ‘everybody, everyday’ […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]

How to Effectively Monitor Your Brand Online

Thanks to the Internet, business managers and owners can now easily and quickly monitor how their brands are perceived by consumers. Before the advent of the online media, brand perception was monitored through actual sales figures, surveys, and focus group discussions. These days, numerous consumers use online venues to air their rants and raves about […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

What do Effective Branding Campaigns and Great Mystery Novels Have In Common?

The key to effectively building a firm’s brand is to uncover the brand within not invent one.  It’s similar to how a detective solves a mystery or how an anthropologist pieces together an ancient culture. Branding experts have to learn about the company and find the key elements that really define it. It’s readily apparent […]