Brand Managment

Ways to Brand your Company Online

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Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online…

K.I.S.S. Or Kiss Your Brand Goodbye

Keep It Simple Stupid

photo: victoria schofield “Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How…

Brand Expansion – Always A Good Thing?

Mercedes Benz Logo Macro

photo: Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common…