Category: Brand Managment

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

Small Business Branding In 6 Easy Steps

What can you expect from implementing an effective small business branding campaign? Your company will be seen as a credible, stable business and will be able to use this image to attract additional customers plus you’ll have an edge on the competition.  You may be wondering what is “branding”. Branding consists of a collection of […]

Reviving the Wallenda Brand

It’s tough enough establishing a brand once, but what about resurrecting a brand that had once been synonymous with the term “dare devil”? For Nik Wallenda, it was a walk on the beach, or really 100 feet above it on a sunny August day in Atlantic City. It’s no secret that AC has been going […]

Branding is More Than Just a Logo

Recognition When you see a familiar logo, what comes to mind? Recognition, your personal experiences with the products associated with that logo, and perhaps a bit of nostalgia? What you have experienced is the most basic power of a brand. Brand recognition. After all, that is precisely what a logo is for. Companies want you to […]

Branding the Olympics

Success or Failure? As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of the Olympics been a success or failure? We aren’t going to talk here about London specifically […]

The Success of Coca Cola Brand

It’s the Real Thing All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time. But what is there in the coca cola’s brand history – a success story? The company has been able to produce and manufacture a brand that has fascinated all […]

Marketing Your Brand with Authenticity

Marketing a brand with authenticity Successful marketers know that branding is an important part of being able to sell. Those that have a brand that is recognizable and used by many are able to sell more effectively than those who do not. Marketing a brand with authenticity is important to do. Going about this task […]

Your Brand Breathes Life Into the Business

The most beautiful of logos or brands is nothing unless “People” move the brand. It is like a book on a shelf that may contain lots of information but remains idle. It is useless. It will amount to nothing. Your brand must move. It should be given life by all those with an interest in […]

Liz Claiborne -Once a Giant in Women’s Clothing Brands, Now A Midget

Once the biggest the name in women’s fashion, Liz Claiborne had recently fallen from great heights. Last year, needing to pay more than $500 million of debt, the company sold to department store chain JC Penney several of its brands and among them, the Liz Claiborne brand itself. It was in 2006 that the company […]

It’s an Arguably Tougher Situation When You ARE the Brand

Are You With Me, Dr. Drew? The Penn State brand has taken a major hit in the Jerry Sandusky scandal that sent the former coach to prison and has effectively ended the careers of the three administrators who along with Coach Joe Paterno, covered up the scandal for 14 years. But it could have turned […]