Brand Managment

Reviving the Wallenda Brand

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It’s tough enough establishing a brand once, but what about resurrecting a brand that had once been synonymous with the term “dare devil”? photo: For Nik Wallenda, it was a walk on the beach, or really 100 feet above it…

Branding the Olympics

2012 London Olympics Clock Countdown Trafalgar Square

Success or Failure? photo: As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of…