Brand Strategy

Defining Your Brand Message

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In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of…

Ways to Brand your Company Online

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Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online…

K.I.S.S. Or Kiss Your Brand Goodbye

Keep It Simple Stupid

photo: victoria schofield “Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How…

Personal Branding Keys To Success

Personal branding keys to success

photo: Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did…