Brand Strategy

“Who Bombed What?”

Branding one’s organization is a process that has seemingly infiltrated every market, from the lowly “Twinkie” to the latest “Wide Bodied Pickup Truck.” This notion of branding has become so popularized that it’s infiltrated the general public in places where…

McVillain or McHero?

McDonalds, the international fast food chain vilified in documentaries likes Super-Size Me and books like Fast Food Nation, is launching a re-branding campaign to shift its tattered image as an international culture killer and artery clogger, to a more corporate…

Backward Branding

It’s not a dream, and no, you have not entered cartoon-land. In fact, cartoon-land has entered reality. So don’t be startled if you see that what was once a 7-11 has become a Kwik-E-Mart straight out of “The Simpson’s.” The…

Random Branded Thoughts

I live, breathe, sleep and eat the branding process. I am aways thinking about the process, our industry, conscious and sustainable business practices, and everything in-between. Last night I was flipping through the many lined note books, one of which…

The Brand Gap

I was so thrilled when I stumbled upon this slide show, the summation of Marty Neumeier’s book of the same title, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. I loved this book! I am…