Category: Brand Strategy

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Hit a Branding Home Run With Publicity

Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want to take the safe but expensive route.  Let me tell you why publicity is much, much […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

Small Business Branding In 6 Easy Steps

What can you expect from implementing an effective small business branding campaign? Your company will be seen as a credible, stable business and will be able to use this image to attract additional customers plus you’ll have an edge on the competition.  You may be wondering what is “branding”. Branding consists of a collection of […]

Don’t Let the Wrong Social Network Kill Your Brand

The good old days of finding new customers by throwing up a nice website are long gone. To successfully build an effective brand all businesses must utilize the social media networks intelligently.  Top brand companies have already made the shift from a static approach to one of interacting and engaging with their customers.  If your […]

How To Know When Your Brand Message Is No Longer Working

What were you thinking? It is a fact that some entrepreneurs nowadays tend to go overboard with their brand messages. This will have a negative impact on them in the long run if they cannot live up to the expectations of their customers. How to know when your brand message is no longer working? A […]

Branding is More Than Just a Logo

Recognition When you see a familiar logo, what comes to mind? Recognition, your personal experiences with the products associated with that logo, and perhaps a bit of nostalgia? What you have experienced is the most basic power of a brand. Brand recognition. After all, that is precisely what a logo is for. Companies want you to […]

How to Successfully Engage Your Audience

Engaging your audience is by far the most effective way of communicating and enlightening your audience on the intended message. Here are some tips that I know work miracles in engaging the audience: Use demonstrations. The audience would love to see part of or all of them getting directly involved with your demonstrations. Ask for […]

Become a Well Known Through Social Media

Brand Recognition Through Social Media Why do I have to use social media ? There are many companies that are asking this question everyday , the answer is simple: to make your brand well known . All Marketers and companies in general have seen how traditional models of advertising little by little have started to […]

The Success of Coca Cola Brand

It’s the Real Thing All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time. But what is there in the coca cola’s brand history – a success story? The company has been able to produce and manufacture a brand that has fascinated all […]