Category: Brand Strategy

How Brand Associations Can Help Boost Your Brand

The Art of Brand Associations Branding guest post The use of celebrities has become an ever-popular advertising tool and goes as far back to 1985 with endorsing Cadbury’s Cocoa. However, now in the 21st century firms have decided to move away from conventional celebrity endorsements to celebrity brand associations. As consumers are becoming smarter, firms have […]

Marketing Your Brand with Authenticity

Marketing a brand with authenticity Successful marketers know that branding is an important part of being able to sell. Those that have a brand that is recognizable and used by many are able to sell more effectively than those who do not. Marketing a brand with authenticity is important to do. Going about this task […]

Your Brand Breathes Life Into the Business

The most beautiful of logos or brands is nothing unless “People” move the brand. It is like a book on a shelf that may contain lots of information but remains idle. It is useless. It will amount to nothing. Your brand must move. It should be given life by all those with an interest in […]

Liz Claiborne -Once a Giant in Women’s Clothing Brands, Now A Midget

Once the biggest the name in women’s fashion, Liz Claiborne had recently fallen from great heights. Last year, needing to pay more than $500 million of debt, the company sold to department store chain JC Penney several of its brands and among them, the Liz Claiborne brand itself. It was in 2006 that the company […]

5 Personal Branding Tips from the Trenches

When it comes to building a personal professional brand, usually the first question out of everyone’s mouth is “Where do I start?” Guest Post by Danielle Hatfield The first place I would start is understanding that a personal brand is YOU. Not your company blog, not a brand you created or hope to build… but YOU. […]

6 Steps to Improve you Business & Monitor Your Online Brand

Learn More About How to Improve Your Business Online The internet has turned into the biggest market on earth. If you want to reach out to customer from all over the world you can easily do it via the internet. You can also group the products into various categories so that the needy customers can […]

Extreme brand makeover -When people saying bad things about your brand.

Brand Management Every customer has his own opinion of a company’s products and services. Such customer perception is the brand reputation, what customers think about the product or service. There are cases in which the customers say unpleasant things about a brand, and this does not go well with the business. The bad brand reputation […]

6 Keys to Transforming Your Brand Into a Leader

Create a Consistent Brand; Make Your Business the Leading Competitor A brand is a design, symbol, sign, term, name or an amalgamation of all of them to differentiate your goods and services from those of your competitors. Branding can get you on the competition peak and also help you to make your prospective customers believe […]

Measure Your Brand’s Value Now

How do You Measure Up? Brand identification is never possible if marketers and product owners like you continue to overlook the issue of brand image, name and logo. However, Measuring your Brand’s Value has been proven to promote product visibility as it aims at identifying existing bottlenecks which helps promote desirable brand performance. Value of […]

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. Simple formula? Sure! Far reaching results. You bet…. But “for whom and […]