Category: Branded Adventures

Your Name on Toast

A must see! An ingenious idea…advertise yourself on toast. All profits go to the charity that is voted for most. (+ toast is yummy) You can vote for one of five marvelous charities to receive more than $8000. Watch out for Toast popping up in some forward-thinking magazines and papers soon. www.yournameontoast.com

Random Branded Thoughts

I live, breathe, sleep and eat the branding process. I am aways thinking about the process, our industry, conscious and sustainable business practices, and everything in-between. Last night I was flipping through the many lined note books, one of which I always have with to be able to jot down my thoughts. Below are some […]

New brand’s 15 minutes = 400,000 pounds?!

Why is the release of the new Olympic Logo is causing such a fuss?! (really wishing I had an interrobang (?!) on my keyboard now) Algebra it is not. Reality it is. Public criticism from the left right and center all seem to agree, the new London Olympic Logo design is a complete failure, but […]

Web 2.0 Logos – Trends?

Logo design for “Web 2.0” brands are following an traceable aesthetic trend. Colors are brighter, iconography is simplistic and typographical treatment tends to be cleaner. Overall, the trend borders on “child-like” elements from company naming through overall look and feel. Below, feast on this amazing collection of recent logos, collected by flkr member Stabilo Boss. […]

The Brand Gap

I was so thrilled when I stumbled upon this slide show, the summation of Marty Neumeier’s book of the same title, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. I loved this book! I am someone who has studied and read many of the academic books on “the art of […]

India’s Airlines say “Naaaaaaa Na Na N’ Nah”

After seeing this posting on entitled “Advertising One Man ship” on an blog from India called My Weird Wired Word, I knew I had to repost this. It reminds me of a child’s teasing or that annoying game of “last word”. I wish I’d be curious know how the public reacted to this public banering […]

The Brewery Art Walk

Mat Gleason, a good friend of jungle 8, is the founder and editor of Coagula Art Journal. He is also the president of the Brewery Art Association, which produces the bi-annual event which takes place at the Brewery Arts Complex. (That also happens to be where jungle 8 is located. ) The artwalk takes place […]

Class, Please Open Your Books to Chapter Eleven. . .

I’d like to offer my congratulations to the folks over at Delta Airlines, as they have just overcome a bout of the ‘Chapter Elevens’. That’s a nasty ailment for anybody, but especially when you’re seventy-eight years old, the largest U.S. transatlantic carrier and operate the biggest and busiest hub in the world. Kudos Delta, way […]

On the Road Again: Spectra Ball or Bust

The birds are chirping, the sun is shinning and our minivan is crammed to capacity; it’s Spectra Ball or bust baby! Our journey begins early Saturday morning along California’s beautiful Golden State Freeway, truly the American Autobahn. We journey onward (well within the posted speed limit of course) up the state’s central valley with our […]

Snow Leopards and Brand Experience

I have never personally seen a high Asian snow leopard and neither has Peter Matthiessen, author of the book The Snow Leopard. What does the super elusive snow leopard have to do with brand experience? Good question. If you’ve ever had the pleasure of reading Peter Matthiessen’s book, you might know what I’m talking about. […]