Category: Branded Adventures

Ways to Brand your Company Online

Branding your business online is a massive marketing challenge. It’s not simply about creating that brand perfect marketing message, but about spreading that message across the web. However, by simply piggy-backing your marketing message on already popular modes of online communication you can spread your brand all over the web. That’s right, the ‘everybody, everyday’ […]

Making the Logo Timeless

It is talked about very widely that to make a great logo, it has to be able to stand the test of time. Who wants to do a redesign in just a few years? Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]

How to Effectively Monitor Your Brand Online

Thanks to the Internet, business managers and owners can now easily and quickly monitor how their brands are perceived by consumers. Before the advent of the online media, brand perception was monitored through actual sales figures, surveys, and focus group discussions. These days, numerous consumers use online venues to air their rants and raves about […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Industrial Marketing Using Online Public Relations Strategies

Public relations campaigns have never been a go to marketing strategy for small and medium sized industrial products sales companies.  Most companies have viewed this type of promotion as difficult, complex and too expensive.  In the past this may have been true but with today’s online public relations resources almost any company can enjoy the […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

Confidence – Step One To Effective Personal Branding

Do you know what key element exists in every successful internet marketing campaign?  Is it SEO, millions of back links, article marketing, or a smart PPC campaign?  No, it’s effective personal branding. Sadly this is one technique newbie internet marketers avoid like the plague.   Why is that?   They may think the vast size of the […]