Category: Advertising Industry

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Objectifying Global Warming for Fashion. Good for the cause?

I don’t think so. From a creative aspect, the new Diesel campaign entitled “Global Warming Ready” has created some heat spanning the fashion, advertising and activist worlds, and not all in sync. The campaign consists of a series of newspaper, magazine and billboard advertisements showing models posing in Diesel clothing in a world affected by […]

A Socially-Conscious Examination of Tom Ford

Look at this woman. She’s beautiful, isn’t she? Absolutely perfect. Her glistening body is taught, toned, and slicked with oil. Her delicate fingers are decorated with vivid red fingernail polish, and her supple, teasing, skin has been airbrushed to an inhuman smoothness. This bronzed goddess is open, inviting, and eager. Her hands gently caress her […]

The 12 Master Formats of Advertising

12 Master Formats of Advertising. I recently ran across this Slate TV episode exposing the 12 Master Formats of Advertising. The 12 formats are explained and examples of each are highlighted. The idea of these 12 advertising strategies were identified by master ad executive Donald Gunn 30 years ago and are still relevant to today’s […]

Yuck…Duck Plums?

As I routinely reached for the label on my plum, I was taken aback. “Disney Gardens?!? eeeeeeww,” I thought. I had to investigate this further. It seems that Disney has begun the branding and marketing process for its new line of produce. Products already available from the Disney Gardens line of produce are Apples, Watermelon, […]

Web 2.0 and New Media Speed towards Adolescence – What to do?

What’s in a Term? When a few of us started  we had never even heard the terms “New Media” or “Web 2.0.” But now that we’ve been here a while, these terms have become as familiar as “peanut butter” and “sidewalk.” Here’s what we know: 1. The term “New Media” was most famously introduced to […]

whole foods, the battle for supremacy!

In the natural foods industry, the merger of two giants Whole Foods and Wild Oats was announced October 2007. A juicy deal of $565 million was sealed. February 2009 the case will be on trial since a third party, the Federal Trade Commission stepped in the conglomeration to invalidate the illegitimate union. The plaintiff in […]

“If we knew how connected we are, how would that change everything?”

This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You […]

“New Priorities for the Post-Agency Market”

Here, at jungle [8], we speak from the perspective of the new business paradigm.? Where sustainability, conscientiousness, and honest tactics rise above all else.? And it’s nice to know that we’re not alone in our pursuit.? Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all […]

A Tale of Two Soups: Campbell’s v. Progresso

Allow me to set the scene. The year is 2008.? The month, September.? The nation is on the precipice of Fall and only a few short months from — dun Dun DUNnNn — Winter.? Yes, Winter.? Or, as I’m sure all of you know it, Soup Season.? What better to drive away the bitter cold […]