Cause Marketing

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization…

Brand: Obama

November 4th 2008, after what has been a seemingly endless political struggle of over two years, is fast approaching.? We’ve little over five days – yes, five days – until what may very well be one of the most important,…

Selling Climate Change

Corporate America and the nonprofit community are merging Together for the greater good – and what cause could be more worthy than combating climate change? Together is the most progressive effort yet by businesses to directly link their environmental campaigns…