Category: Social Activism

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. Simple formula? Sure! Far reaching results. You bet…. But “for whom and […]

Exploiting Animal Cruelty – Put Me in a Cage & Call Me Concerned

Manufacturing a “Look at Me, I’m so Concerned!” Response There’s no argument animal cruelty is not good. Please know this is being written from an animal lover and someone who has volunteered countless hours working with them. But this post is not about it me. It’s about the smiling folks at Lush Cosmetics in London. See them smiling here: Oh, did […]

Shift Happens – What does it all mean?

Globalization in an Information Age A great video created by Karl Fisch, and modified by Scott McLeod, regarding globalization and the information age: glumbert – Shift Happens The video gives us a lot to think about. These are exponential times. Although the population is growing, American does not have the educational nor the technological dominance […]

The Neurological Make-Up of Giving

Our leader, Lainie, likes to forward us articles that she says, “freaking fascinate” her. These articles and web links run the gamut of YouTube videos, to what we all recieved today – a copy of a study led by the National Academy of Sciences of the USA, publishing in Oct., 2006, entitled, Human Front-Mesolimbic Networks […]

It’s Not Easy Being Green

Gather ’round everyone, take a seat and put on your listening caps (in my case, a smart looking technicolor beanie, complete with propeller). Sure, green is a wonderful color and an easy bandwagon to jump on; but it’s not easy being green. I’m not talking Kermit here, or even Oscar for that matter (although his […]

Ecological Sustainability through “Intelligent Design”

Although I haven’t finished “Cradle to Cradle” yet, William McDonough and Michael Braungart’s new book it provides much food for thought as to the manner in which we conduct business, our practices and translating those values for our clients. The main premise explores the concept of rethinking the current paradigm of the “human industry system” […]

Think Global, Act Local

“I think that what we are up against is a generation that is by no means sure that it has a future.” George Wald.     Sad but true, and from what I gather from the general public, (which gets most it’s information from t.v. and movies) is that we’ll all be under water in […]

Powers of 10

I love and appreciate the brilliance of Charles and Ray Eames. Even if you’ve seen this before, I recommend watching it again. So inspirational and reminds us about “significance”. Via: VideoSift

“If we knew how connected we are, how would that change everything?”

This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees. You […]

“New Priorities for the Post-Agency Market”

Here, at jungle [8], we speak from the perspective of the new business paradigm.? Where sustainability, conscientiousness, and honest tactics rise above all else.? And it’s nice to know that we’re not alone in our pursuit.? Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all […]