Category: Social Activism

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization…

It’s Not Easy Being Green

photo: Gather ’round everyone, take a seat and put on your listening caps (in my case, a smart looking technicolor beanie, complete with propeller). Sure, green is a wonderful color and an easy bandwagon to jump on; but it’s not…

Powers of 10

I love and appreciate the brilliance of Charles and Ray Eames. Even if you’ve seen this before, I recommend watching it again. So inspirational and reminds us about “significance”. Via: VideoSift