Social Activism

Cause Related Marketing

Cause Marketing, a commonly used strategy, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a non-profit organization…

Powers of 10

I love and appreciate the brilliance of Charles and Ray Eames. Even if you’ve seen this before, I recommend watching it again. So inspirational and reminds us about “significance”. Via: VideoSift