Category: Design Intelligence

9 Places To Advertise Your New Product

Are you launching a new product?  If so, then you need to advertise now to reach your sales goals and move the product off the shelves when it arrives in stores.  Fortunately, there are numerous places in which you can advertise about your product.  Pick a few of these 9 options. 1 – Magazines Advertising […]

10 Elements That Demands Higher Attention of Web Designer

So, you are a web designer and you just designed a great, dynamic, and vibrant website. But somehow, when it came to the web traffic, you seem to get a very small figure that saddens your heart. What went wrong? You ask yourself. But, you are unable to figure it out. In this article, I […]

Making the Logo Timeless

It is talked about very widely that to make a great logo, it has to be able to stand the test of time. Who wants to do a redesign in just a few years? Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business […]

Answer Ten Questions And Create a Great Marketing Plan – Part One

A well constructed marketing plan will provide benefits to any small business enterprise. Unfortunately many don’t have the resources, knowledge or experience to put one together on their own.  It’s really not too difficult with a good road map.  If you can answer ten questions about your business you can easily create a powerful marketing […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Create A Winning Product Name In 10 Easy Steps – Part Two

Welcome to part two of how to create a winning product name in 10 easy steps.  Let’s continue with the last five steps you need to know to create a great product name. 6.    Just Say NO to Initials Names that use only letters are about half as memorable as those that use known and […]