Category: Entrepreneurship

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

Useful Tips to Making a Small Business Grow

Any business wants to grow, and expand their business to be successful. The methods of expansion may be different, but for a business to prosper, it has to grow. This is especially important for small businesses, which are the innovators that drive world economies. There are many ways to be successful in business, but it […]

Confidence – Step One To Effective Personal Branding

Do you know what key element exists in every successful internet marketing campaign?  Is it SEO, millions of back links, article marketing, or a smart PPC campaign?  No, it’s effective personal branding. Sadly this is one technique newbie internet marketers avoid like the plague.   Why is that?   They may think the vast size of the […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Create A Winning Product Name In 10 Easy Steps – Part Two

Welcome to part two of how to create a winning product name in 10 easy steps.  Let’s continue with the last five steps you need to know to create a great product name. 6.    Just Say NO to Initials Names that use only letters are about half as memorable as those that use known and […]

Create A Winning Product Name In 10 Easy Steps – Part One

Naming a product or company is no small task.  This one decision can make or break a product.  The name must be catchy but not cliché.  Be targeted yet not too specific.  Describe the product yet leave the target customer curious for more information.  Coming up with an effective name is possible and doesn’t have […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

Small Business Branding In 6 Easy Steps

What can you expect from implementing an effective small business branding campaign? Your company will be seen as a credible, stable business and will be able to use this image to attract additional customers plus you’ll have an edge on the competition.  You may be wondering what is “branding”. Branding consists of a collection of […]

Marketing Tip: Business owners who use promotional items attract more clients

Insider Marketing Tip To get more customers is normally very expensive and time consuming so it is advisable to evaluate the most effective way of attracting clients especially to the new businesses. There are various ways you can apply such as mass media advertising or apply the most attractive way like using promotional items to […]