Category: Marketing Strategies

Best value approaches to marketing your small business

When it comes to marketing your small business you don’t need to spend a fortune; there are some simplistic solutions that are completely free and just need a little common sense applying to them. The range is extensive, you may want to consider using an auto dialler to improve call efficiency and effectiveness or a […]

Answer Ten Questions And Create a Great Marketing Plan – Part One

A well constructed marketing plan will provide benefits to any small business enterprise. Unfortunately many don’t have the resources, knowledge or experience to put one together on their own.  It’s really not too difficult with a good road map.  If you can answer ten questions about your business you can easily create a powerful marketing […]

What’s The Big Deal With Social Media Anyway?

How many times have you heard the phrase “social media” over the past few years? Without a doubt everyone has heard about social media but few can probably define it accurately. A good definition of social media would be internet technology that allows the sharing of opinions, perspectives and insights between people from all around […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]

Industrial Marketing Using Online Public Relations Strategies

Public relations campaigns have never been a go to marketing strategy for small and medium sized industrial products sales companies.  Most companies have viewed this type of promotion as difficult, complex and too expensive.  In the past this may have been true but with today’s online public relations resources almost any company can enjoy the […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

Confidence – Step One To Effective Personal Branding

Do you know what key element exists in every successful internet marketing campaign?  Is it SEO, millions of back links, article marketing, or a smart PPC campaign?  No, it’s effective personal branding. Sadly this is one technique newbie internet marketers avoid like the plague.   Why is that?   They may think the vast size of the […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]