Category: PR

Best value approaches to marketing your small business

When it comes to marketing your small business you don’t need to spend a fortune; there are some simplistic solutions that are completely free and just need a little common sense applying to them. The range is extensive, you may want to consider using an auto dialler to improve call efficiency and effectiveness or a […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Industrial Marketing Using Online Public Relations Strategies

Public relations campaigns have never been a go to marketing strategy for small and medium sized industrial products sales companies.  Most companies have viewed this type of promotion as difficult, complex and too expensive.  In the past this may have been true but with today’s online public relations resources almost any company can enjoy the […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

Confidence – Step One To Effective Personal Branding

Do you know what key element exists in every successful internet marketing campaign?  Is it SEO, millions of back links, article marketing, or a smart PPC campaign?  No, it’s effective personal branding. Sadly this is one technique newbie internet marketers avoid like the plague.   Why is that?   They may think the vast size of the […]

Hit a Branding Home Run With Publicity

Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want to take the safe but expensive route.  Let me tell you why publicity is much, much […]

How Traditional PR Is Amplified in a PR 2.0 World

Traditional PR has been turned on its head! Press releases are a dying breed with the advent of the Internet. Newspapers and traditional media sources are going under or struggling to survive with skeleton staffs. Television news has been replaced with infotainment “news.” Social media has taken over marketing budgets and become minimized as an […]