Determining Your UNIQUE Brand Value

What makes YOUR BRAND unique?

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Brands are marketing tools used by business owners to give their products that distinctive feature that exempts it from the other competitive products in the market. It is the image the business creates through branding that tempts customers to use their product because of the merits of the image being promoted.

Evaluate whether your product is market oriented or product oriented. Where there is market orientation, the clients’ tastes and preferences are put first. Accept to listen to customers’ opinion as constructive criticism always being friendly to learn their likes,
Dislikes and more personal information that will help improve the business performance.

Calculate how much income to expect from using a particular brand by carrying out conjoined analysis and checking on the costs involved in the brand price trade-off. The long-run return should be higher than the expected costs.

Strive to sell only top-quality goods and services and your customers are guaranteed that only quality products shall be at their disposition. Once the customers learn of the great services you provide, they may opt to purchase more than one product from you and even market your brand by spreading good tidings about your brand to others.

Avoid unsystematic change of brands but rather let your brand be as consistent as possible. Although making changes here and there, do not make an all at once rapid change to your brand as long as the features appeal to the market. This also helps to protect the customers’ loyalty.

Check on the effect a certain brand price will have on the customers. As a firm, you may offer similar products, under similar prices but different brands. With time increase, the brand pries and note which brand the customers are willing to purchase even at higher prices.

Do not stop there, but keep evaluating your brand’s performance over time.

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