Fat Spider, Fat Bat, Fat Americans – International Joke
Americans are among the fattest in the world. That’s pretty scary, sad and now an international ad campaign uses this message to sell health club memberships. Conceptually, brilliant! Nationally, an embarrassment.
These ads are from the agency Euro RSCG, New Delhli, India
Art Director / Copywriter: Gurdev Singh Sidhu
Illustrator: Gurdev Baljeet