Frederic J. Baur honored by his peers
Andy Warhol’s tomato soup can design revolutionized the world of Art and Advertising when it first smiled at a customer on the shelf of a grocery store. No one then imagined that Campbell’s destinity was sealed to Posterity.
Few years later, a very personalized, identifiable potatoe crisps container launched Pringles to perennity.? Its author Frederic J.Baur. Master in his chemistry laboratory, he developed the tubular concept to trigger commitment to the brand and he succeeded.
If I refer to him today, it’s because he left this world in his Pringles container! it was his last wish! The goddess of the potatoe crisps blesses you!Tags: death of the Pringles'designer, disparition of a designer, f frederic J.Baur, last wish of Frederic J.Baur, Pringles'designer