Gone with the wind..

… a successful ad campaign, blowing in the wind. Huh? It’s a good thing, really. Advertising Agency, Ogilvy & Mather of Korea produced the following print ads for Oral-B toothbrushes. I actually use the product and this ad works well on so many levels. First and foremost, the concept is stellar. Second, the copy writing and tag lines are precise and effective. Lastly, the art is exquisite. Great campaign. I feel like brushing my teeth now, for some reason.

oral-b

oral-b

oral-b

Advertising Agency: Ogilvy & Mather Korea
Chief Creative Officer: Wain Choi
Creative Director: Yongsun Kim
Art Director: Jongok Shin
Copywriter: Sunbok Lee
Illustrator: Jinwoo Kwon
Published: November 2007

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