Each morning, over my first cup of coffee (organic, free-trade, soy cappuccino, not to sound pretentious or anything:) I read the morning’s headlines. Industry news mostly. I am over joyed and gratified to read a headline like this: Brand Communications Firm Launches Green Unit.
I see this as a sea of change. The more communications firms that create green units, the greater the word and consciousness shifts. Times are-a-changin’. Hopefully, so is our industry. Consciousness and hope with a little caffeine. Now that’s how I like to start my day.