Since after the new Google updates, many SEO’s have incorporated Guest Blogging as their key SEO and Branding strategy. in short people have started taking Guest Blogging as serious policy.
First of all let’s define our term. “Guest Postings” means writing or publishing article on someone else’s blog or website. We do offer on our blog for other bloggers they can write for us and I do write on other blogs as well, where I can find my target audience. It’s a great way to connect with new readers and get your name out and build your brand online.
Guest Blog Postings also become quite popular with the term called “link baiting “. I mean common who wouldn’t be loved to gain inbound links from good optimized and maintained blogs.
There are 3 major reasons why guest blogging is become key strategy for Branding.
1. Through Guest Blogging you actually build relationship with bloggers :
Me and my team, we were brain storming last evening and just discussing some frequent factors of guest blogging that how things are changing hastily. I mean when guest blogging started it was become “Link Baiting” now the future to this will be called as “Link relationships “. Yes ! It is all about how you deal with your Guest Blogger.
By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
2. Search Engine likes Guest Blogging :
The host blogger must include your link weather in the start or at end of your article. It is also good to have author bio beneath the complete article. This is how you get the back links, these links raise values to your brand. And this is what search engines are looking for they take this as one Vote to your brand and increases credibility of your brand.
3. Guest Blogging introduce your brand to new audience :
Possibly, the best part of guest blogging is that it helps your brand to enter into established and maintained communities and you can share your message.
It allows you to connect with new audience and gives you chance to get engage with them. This way you can build your brand with new communities and possibly you are driving visitors to your blog as well.
Now it’s depend on you strategy how you’re going to guild your brand online. If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers.
Guest blogging can be taken as one of the most useful tool for Online Reputation Management (ORM) and Brand Building. I summarize it in simple following way!
Share your Thoughts. Add Value. Help people. Be Patient.
Author Bio: Hiren Joshi is 22 years old Digital Marketing Expert and Founder of Ally Digital Media he do stuffs on Internet with the aim of ranking your business online and creating Buzz about your brand. Five years later, he is still doing that every day.